The History of
the House of Hell Yes
1966
Malia Margaret Mills born in Honolulu, Hawaii.
1976
Receives first official bikini for Christmas: lemon yellow spandex with yellow plastic rings.
1980
Moves to Hanover, New Hampshire. Shocks the Speedo clad lake crowd with a hot pink surfer girl string bikini cut up to there.
1986
Fails first pattern making assignment at Cornell University.
1988
Studies fashion design at La Chambre Syndicale de la Couture Parisienne. Meets Maryvonne Herzog, designer of custom-made swimwear in Paris.
1990
Graduates from Cornell. Drives to California. Works as an assistant designer at Jessica McClintock, Inc.

1991
Moves to New York City. Starts waitressing by night and by day launches Malia Mills Swim Wear: a collection of bra sized swimwear separates engineered to make you feel like a rockstar. Her dream? To revolutionize the swimwear experience - from the way you shop for a swimsuit to how it’s made and what it’s made of to the way it fits and the way it all makes you feel.

1992
Hand dyes stretch woven satin on her stove - pale pinks and blues, dark browns and greys. Cuts and sews lingerie-inspired swimwear with signature seaming for Big Drop in Soho, the first store to carry the collection.
1993
Sports Illustrated Swimsuit Issue features Kathy Ireland wearing a Malia Mills long sleeved bikini.
1994
Takes on a partner and an investor. Hires an accountant and a lawyer. Quits her waitressing job.
1995
The home office moves out of the home! Wholesale accounts grow to 100 and Malia Mills is now available “worldwide.” Shop for Malia Mills at Bloomingdale’s, Neiman Marcus, Sak’s Fifth Avenue, Victoria’s Secret, Barneys New York, Barneys Japan, Brown’s of London, Harvey Nichols, The Aman Resorts...
1996
News flash! Cheetah spotted on every newsstand. Malia Mills bikini graces the cover of the Sports Illustrated Swimsuit Issue.
1997
www.maliamills.com. Shop online! Malia Mills proudly welcomes American Express, Visa and Mastercard.

1998
Malia Mills opens flagship boutique!
199 Mulberry Street in New York City -
put together a swimwear wardrobe
and grab other get-away gear to fill your dream suitcase.
1999
Go west! Malia Mills opens store number two in Los Angeles.
2000
New millennium, new collab. Hello Malia Mills + Theory lingerie and swim. And another new store: Malia Mills Miami opens on Collins Avenue.
2001
Malia Mills introduces the original Just Married™ bridal bikini. It's a runaway hit! "Mrs. Jones" soon follows as Malia Mills debuts the One-Of-A-Kind-Bride™ Bikini.
2002
The bubble bursts. Close LA store. Close Miami store. Move to new office - less space more sun. Madonna shops for our D-Mure top and Pucker Showgirl bottom. It's a bright new day at Malia Mills.
2003
Uptown gals get their very own Malia Mills. Malia Mills opens second store in New York City at 960 Madison at 75th Street.
2004
Our Upper East Side shop moves from Madison to Lexington and to the ground floor!

2005
Malia Mills wins first place award for Business Success, Entrepreneurial Success and Contribution to Success for Women Within NYC from NYC Commission on Women's Issues. Award ceremony chez Gracie Mansion. Uses prize money to open Malia Mills at the corner of Columbus and 70th street. Mills attests, “When you put on a swimsuit that celebrates the rockstar you are, there’s nothing you can’t accomplish.”

2006
Malia Mills opens in Greenwich, CT at 16 Greenwich Ave - "Shop the Top"!
2007
Malia Mills leaves the comfort of the tri-state area. Malia Mills Chicago opens in mid-September at 2050 N. Halsted. We are dangerously close to Barneys Co-Op.
2009
Malia Mills meets an iffy economy with optimism - MM Santa Monica opens at the Brentwood Country Mart.
2010
Thanks to all our loyal customers, we bring the love to three new locations: Larkspur, Newport Beach, and Montecito, CA. Hell yes!
2011
New year, new borough. Malia Mills opens its first Brooklyn store in Boerum Hill.
2012
Hello to our collection of Malia Mills ready-to-wear. Hello to Malia Mills Los Altos, CA. And hello to our Malia Mills + Kate Spade collaboration!
2013
Our first ever digital sample sale.
2013
We launch Carpe Revolution, a series of educational seminars for young women and girls hosted in our stores and studio.
2018
We partner with our production director Libby to launch Course of Trade: a registered 501(c)3 program that economically empowers New Yorkers in need by providing them with industrial sewing training and placing them into garment manufacturing jobs with our partner factories.
2019
MM lingerie in the house!

2020
Stronger together. It takes a village.
While our stores were temporarily shut we turned our studio into a factory.
We cleared out our space, borrowed extra machines, hired and trained an incredible team of sewers and under the direction of Libby and her non-profit Course of Trade we joined together with 5 neighboring Brooklyn factories to produce and ship over 505,000 PPE gowns to NYC frontliners.
Teamwork dreamwork - and a visit from Mayor de Blasio to boot!




MALIA MILLS
MADE IN AMERICA
TO MAKE A DIFFERENCE
SINCE 1993
HELL YES!
2021
Back to the island. We move our atelier to the Flatiron district - back with our original landlord from our first studio in 1995!
2022
Our MM roadshow continues with trunk show events from Charlottesville to Park City and more! (Want to host a super fab event? Email hellyes@maliamills.com!)
2023
The House of Hell Yes is 30! The bright light of possibility is pouring in from all directions.
2024
Malia Mills is back on the Upper East Side! Visit our jewel box at 1070 Madison Ave.
2025
Hellooo San Francisco! Presidio Heights welcomes us with open arms - shop at 3600 Sacramento Street.
MALIA MILLS
MADE IN AMERICA
TO MAKE A DIFFERENCE
SINCE 1993 - HELL YES!

MALIA MILLS
MADE IN AMERICA
TO MAKE A DIFFERENCE
SINCE 1993
HELL YES!