The History of 

the House of Hell Yes

1966

Malia Margaret Mills born in Honolulu, Hawaii.

1976

Receives first official bikini for Christmas: lemon yellow spandex with yellow plastic rings.

1980

Moves to Hanover, New Hampshire. Shocks the Speedo clad lake crowd with a hot pink surfer girl string bikini cut up to there.

1986

Fails first pattern making assignment at Cornell University.

1988

Studies fashion design at La Chambre Syndicale de la Couture Parisienne. Meets Maryvonne Herzog, designer of custom-made swimwear in Paris.

1990

Graduates from Cornell. Drives to California. Works as an assistant designer at Jessica McClintock, Inc.

1991

Moves to New York City. Starts waitressing by night and by day launches Malia Mills Swim Wear: a collection of bra sized swimwear separates engineered to make you feel like a rockstar. Her dream? To revolutionize the swimwear experience - from the way you shop for a swimsuit to how it’s made and what it’s made of to the way it fits and the way it all makes you feel.

1992

Hand dyes stretch woven satin on her stove - pale pinks and blues, dark browns and greys. Cuts and sews lingerie-inspired swimwear with signature seaming for Big Drop in Soho, the first store to carry the collection.

1993

Sports Illustrated Swimsuit Issue features Kathy Ireland wearing a Malia Mills long sleeved bikini.

1994

Takes on a partner and an investor. Hires an accountant and a lawyer. Quits her waitressing job.

1995

The home office moves out of the home! Wholesale accounts grow to 100 and Malia Mills is now available “worldwide.” Shop for Malia Mills at Bloomingdale’s, Neiman Marcus, Sak’s Fifth Avenue, Victoria’s Secret, Barneys New York, Barneys Japan, Brown’s of London, Harvey Nichols, The Aman Resorts...

1996

News flash! Cheetah spotted on every newsstand. Malia Mills bikini graces the cover of the Sports Illustrated Swimsuit Issue.

1997

www.maliamills.com. Shop online! Malia Mills proudly welcomes American Express, Visa and Mastercard.

1998

Malia Mills opens flagship boutique! 

199 Mulberry Street in New York City - 

put together a swimwear wardrobe 

and grab other get-away gear to fill your dream suitcase.

1999

Go west! Malia Mills opens store number two in Los Angeles.

2000

New millennium, new collab. Hello Malia Mills + Theory lingerie and swim. And another new store: Malia Mills Miami opens on Collins Avenue.

2001

Malia Mills introduces the original Just Married™ bridal bikini. It's a runaway hit! "Mrs. Jones" soon follows as Malia Mills debuts the One-Of-A-Kind-Bride™ Bikini.

2002

The bubble bursts. Close LA store. Close Miami store. Move to new office - less space more sun. Madonna shops for our D-Mure top and Pucker Showgirl bottom. It's a bright new day at Malia Mills.

2003

Uptown gals get their very own Malia Mills. Malia Mills opens second store in New York City at 960 Madison at 75th Street.

2004

Our Upper East Side shop moves from Madison to Lexington and to the ground floor! 

2005

Malia Mills wins first place award for Business Success, Entrepreneurial Success and Contribution to Success for Women Within NYC from NYC Commission on Women's Issues. Award ceremony chez Gracie Mansion. Uses prize money to open Malia Mills at the corner of Columbus and 70th street. Mills attests, “When you put on a swimsuit that celebrates the rockstar you are, there’s nothing you can’t accomplish.”

2006

Malia Mills opens in Greenwich, CT at 16 Greenwich Ave - "Shop the Top"!

2007

Malia Mills leaves the comfort of the tri-state area. Malia Mills Chicago opens in mid-September at 2050 N. Halsted. We are dangerously close to Barneys Co-Op.

2009

Malia Mills meets an iffy economy with optimism - MM Santa Monica opens at the Brentwood Country Mart.

2010

Thanks to all our loyal customers, we bring the love to three new locations: Larkspur, Newport Beach, and Montecito, CA. Hell yes!

2011

New year, new borough. Malia Mills opens its first Brooklyn store in Boerum Hill. 

2012

Hello to our collection of Malia Mills ready-to-wear. Hello to Malia Mills Los Altos, CA. And hello to our Malia Mills + Kate Spade collaboration!

2013

Our first ever digital sample sale.

2013

We launch Carpe Revolution, a series of educational seminars for young women and girls hosted in our stores and studio. 

2018

We partner with our production director Libby to launch Course of Trade: a registered 501(c)3 program that economically empowers New Yorkers in need by providing them with industrial sewing training and placing them into garment manufacturing jobs with our partner factories.

2019

MM lingerie in the house!

2020

Stronger together. It takes a village.


While our stores were temporarily shut we turned our studio into a factory.


We cleared out our space, borrowed extra machines, hired and trained an incredible team of sewers and under the direction of Libby and her non-profit Course of Trade we joined together with 5 neighboring Brooklyn factories to produce and ship over 505,000 PPE gowns to NYC frontliners.


Teamwork dreamwork - and a visit from Mayor de Blasio to boot!

MALIA MILLS

MADE IN AMERICA

TO MAKE A DIFFERENCE

SINCE 1993

HELL YES!

2021

Back to the island. We move our atelier to the Flatiron district - back with our original landlord from our first studio in 1995!

2022

Our MM roadshow continues with trunk show events from Charlottesville to Park City and more! (Want to host a super fab event? Email hellyes@maliamills.com!)

2023

The House of Hell Yes is 30! The bright light of possibility is pouring in from all directions. 

2024

Malia Mills is back on the Upper East Side! Visit our jewel box at 1070 Madison Ave.

2025

Hellooo San Francisco! Presidio Heights welcomes us with open arms - shop at 3600 Sacramento Street. 

MALIA MILLS

MADE IN AMERICA

TO MAKE A DIFFERENCE

SINCE 1993 - HELL YES!

MALIA MILLS

MADE IN AMERICA

TO MAKE A DIFFERENCE

SINCE 1993

HELL YES!