NEWS RELEASE
August 27, 2025
PIONEER OF BRA-SIZED SWIMWEAR DOUBLES DOWN ON SAN FRANCISCO
San Francisco, CA — August 27th, 2025 — Founded by designer Malia Mills, the New York-based swim and ready-to-wear company Malia Mills is extending its residency in San Francisco’s beautiful Presidio Heights neighborhood. The brand’s store, which opened as the anchor tenant of The Bar Code in December 2024, will now remain through 2027.
As with Mills’ 6 other US boutiques, the Presidio Heights location reflects the unique atmosphere of the brand: intimate, welcoming, and spirited. Open doors and loads of sunlight. Playlists that capture the mood of the moment — from “French Café” to “Born to be Wild.” A bottle of champagne opened, because why not? A place where craftsmanship meets celebration, where refinement has room to dance.
Founded in 1993, Malia Mills is known for redefining swimwear with meticulous fit — every style engineered around bra-size and cut from gorgeous fabrics from Europe and Japan. Swim designed to mold and move with you. Retro modern silhouettes that wink at the past while living fully in the present.
Malia Mills has grown over the past three decades into the “pack your dream suitcase” destination for travels near and far. In addition to Mills’ signature swim, the collection now includes ready to wear and accessories where the commitment to impeccable tailoring remains foundational. In the brand’s New York City atelier, every design is draped and fit on a diverse group of women. Samples are cut, sewn, and reshaped again and again until the fit is both exacting and liberating. Each piece tells a story of materials chosen for innovation and integrity, transformed with savoir-faire by American family-run factories the brand has partnered with for decades.
“We design for progressive, design driven, let’s-explore-the-world women,” says founder Malia Mills. “We love our Presidio Heights location where sophistication and innovation meet spontaneity and joy.”
Presidio Heights, with its tree-lined streets and an invigorating mix of shops and restaurants, offers the perfect backdrop for the brand’s next chapter. Elevated and laid back, refined and rebellious, the boutique embodies the essence of Malia Mills: sophistication with soul, precision with personality, and a celebratory spirit that can only be described as “hell yes!”.
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Store Information:
Malia Mills — Presidio Heights
3600 Sacramento St., San Francisco, CA 94118
Hours: Tuesday - Saturday, 10AM - 6PM
Phone: (415) 342-0059
For press inquiries, please contact:
Susannah Yezzi | Malia Mills Content + Marketing
susannahy@maliamills.com | (443) 525-0738